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The challenge here is to take standard, head & shoulders portraits used commonly in group listings and create site-specific image treatments that add meaning and texture to your website.

You will use a systems design approach to work with your client cohort to put together a professional and thorough website specification based on the best of what you've already created.

Can you add Web 2.0 features to your Client Website that enhance your client's visitors' experience?

Can you research web 2.0 features and prioritize which are most effective for increasing visitor engagement?

Can you organize the existing (and any missing) content on your client's website into a primary and secondary navigation system? Looking at your client's existing website and at competitors websites identified in the competition research exercise, you will create first a list of important subject areas then sort it into broad categories based on some simple rules.

The challenge here is to design a navigation concept. Not a layout. Not a cool dropdown menu. Not a decision as to where the navigation is going to be placed. Just an idea.

Can you develop your sketchy color-music metaphors into something more finished?

Phillip the Unicorn (AI)

In this project you will use placement and value to create hierarchy. Your elements are the numbers 1, 2 and 3 (in predetermined sizes). and you are to arrange and “color” them so that they are “read” in that order. The challenge is that their relative size is in the opposite order AND that there should be a sense of delayed timing in the user’s perception of the relative importance of the numbers. Specifically, the viewer of the composition should perceive the “1” as most important followed by

This project you will apply the ideas visual hierarchy to a much more complicated communication challenge. Rather than three elements you will work with a minimum of 50 yet you will still need to illustrate how these multiple parts can be organized as three logical groups perceived in a temporal order: you (1), your interests (2), then the rest of the class (3).

How can you make an “ugly” color work by creating a color system of complementary colors? The challenge here is to take a color you don’t like and make it work by choosing a palette of colors that collectively work together to create a color system that works beautifully together.

Can you create the primary element of the visual identity for your semester project website? A good logotype is simple yet meaningful. It should work in more than one color but also work in only one. A non-English speaker should be able to look at the logotype and have it still communicate what the company does. It should look and feel like your company....

Can you look at what’s already been done, and learn from it?

Can you find out what your “clients” really want from a Web 2.0 site designed just for them?

As with Exercise 1, there should be a hierarchy of colors with one or two colors serving as the dominant colors, a few as supportive colors (think 2), and a few as tertiary (think 3). One of the colors should perform as the “hot” color, the “look at me, I’m the most important thing on the page” color. Use color systematically to communicate appropriate connections between clients, their content, and user expectations. Use contrast within the color systems to establish primary and secondary col

As with Exercise 1, there should be a hierarchy of colors with one or two colors serving as the dominant colors, a few as supportive colors (think 2), and a few as tertiary (think 3). One of the colors should perform as the “hot” color, the “look at me, I’m the most important thing on the page” color. Use color systematically to communicate appropriate connections between clients, their content, and user expectations. Use contrast within the color systems to establish primary and secondary col

As with Exercise 1, there should be a hierarchy of colors with one or two colors serving as the dominant colors, a few as supportive colors (think 2), and a few as tertiary (think 3). One of the colors should perform as the “hot” color, the “look at me, I’m the most important thing on the page” color. Use color systematically to communicate appropriate connections between clients, their content, and user expectations. Use contrast within the color systems to establish primary and secondary col

Can you use only text (in this case, html and CSS code, to “paint” a self portrait?









